Importance of Click-Through rate in Digital Marketing

(1) Click-Through rate (CTR) is an incredibly important concept in search engine marketing. 

(2) Click-Through rate is the ratio of number of people who click on your ad or Link from the number of people who viewed your link or Ad.
                        CTR = CLICKS / IMPRESSIONS *100 %

(3) It is only the CTR that can tell how many visitors are converting into customers. So your CTR will really determine your success.