Google Search Algorithm - 2019

How Search algorithms Work ?

 (1) Meaning of your query:
Google search tries to understand what keyword you are searching (Exact Keyword or close variants of your Keyword.)
Eg:- “Toys For Kids” or “Kids Toys”.

(2) Relevance of Webpages:-
• Google Search Algorithms analyze the content of Webpage whether the Webpage contains the Exact or similar Keyword to your search query.
• This Keywords can appear on the Page, heading, inside URL or body of the text.

(3) Quality of Content:
Search algorithms also aim to prioritize the most reliable sources available. 
Google Search algorithms analyze the information such as freshness of the content, whether the page has a good user experience.
In order to evaluate trustworthiness and authority on its subject matter, Google look for sites that many users seem to value for similar queries. If other prominent websites on the subject link to the page(PageRank), that’s a good sign the information is high quality.

(4) Usability of webpages:-

• Google Search also evaluates whether webpages are easy to use
• Search Algorithm analyze whether the webpages appears correctly on all browsers (Browser compatibility).
• It ianalyzes whether webapges are designed for all device types and sizes, including desktops, tablets, and smartphones
• Webpage loading times work well for users with slow Internet connections

(5) Context and settings:-  

Even if you search for same keyword, the results will vary due to some factors like including past search history, search settings, and location – all come into play when generating results.
• For example, searching for “top restaurants” as a consumer in Chicago will generate different results than the same search for a consumer in Los Angeles